Building a Solid Marketing Strategy for Startup Success and Growth
The surge in new business formations over the past few years is an encouraging sign for the economy. With over 16 million new business applications filed, entrepreneurship seems to be flourishing. As President Joe Biden noted, “Every time someone starts a new small business, it’s an act of hope and confidence in our economy.” However, while starting a new venture is an act of hope, it also comes with considerable risk.